Website Analysis
Planning, Analyzing, Search Engine Optimizing
Not happy with your current website? Need a new website, but don't know where to start? We offer a variety of analytical and consultation services to help you increase the effectiveness of your website.
Planning & Development
It is important to us that we understand your business and marketing objectives to ensure that all specified design and development will properly implement these goals. Ask yourself what the purpose of the project will be. By clearly defining your business objectives, your project will be guaranteed to deliver results.
If you haven't had much to do with websites, we can also help you plan what content to add to your site and where to place it.
Analysis & Statistics
We can analyze your website to help improve the site's overall productivity. Some areas we can look at include:
- Design - the overall look and feel and how it reflects your company
- Navigation - is it user-friendly?
- Errors - broken links, forms
Website tracking statistics enables you to analyze who is going to your site, how long they are there and what they are looking at, the most popular page etc, allowing you to further optimize your site to tailor your customer's needs.
Search Engine Optimization
There's no point having a brilliant site, if nobody can find it. There are literally billions of web pages on the internet (Google alone currently indexes over 4 billion), so it is quite easy for potential customers to miss your website.
Search Engine Optimization is about understanding how search engines determine the relevance of your site to a particular search. SEO ensures that your site has a high ranking in the search engines through the use of keywords and phrases.
Search engines use a variety of methods to list website's - no two search engines are alike. In the dynamic environment of the Internet, these indexing methods are constantly changing, requiring constant monitoring of each search engine's guidelines and adjustments to your site.
Continuous optimization will ensure that your site remains highly ranked, giving your business a more competitive edge. We use a combination of techniques to ensure that your customers will find your site.